How is fan culture changing? (2025)
A conversation at Shibuya Girls International School.
Profile
Tomoyuki Honzawa
Born in Utsunomiya, Tochigi, Japan
Career
Booklista Joined 2020
Head of New Business Development / Brand Marketing, Product Business Division
Focus areas:
- Three-year planning
- Business planning
- App development
- UGC
- Agile development
- LLM product applications and implementation experiments
- Ad operations
- Hiring
Cookpad （TSE 2193 ↗） 2017–2020
Head of Store Business (seconded to CookpadTV)
Focus areas:
- Three-year planning
- Business planning
- App development
- Nationwide sales
- Video production
- 52-week merchandising
- Agile development
- Marketing
- Ad management
- Hiring
Village Vanguard Webbed （Parent company: TSE 2769 ↗） 2015–2017
Executive Officer
Focus areas:
- Medium-term business planning
- EC
- Buying and merchandising
- Product planning
- App development
- Marketing
Carbon Free Consulting 2011–2015
Business development
Focus areas:
- Five-year planning
- Public-sector proposals
- Reports
- Research
- Report delivery
- Sales
Responsible for the Ministry of Economy, Trade and Industry, the Ministry of the Environment, and local governments including Miyakojima City
Link and Motivation （TSE 2170 ↗） 2006–2010
Project Leader
Focus areas:
- Sales
- Delivery management
- Call center setup
- Recruitment outsourcing
- Training development
- Operations design
Qualifications
- Food sanitation supervisor (2024)
- Trap hunting license (expired)
- Class 1 firearm hunting license (expired)
Awards
- Minister of Agriculture, Forestry and Fisheries Award: Kanegasaki producers’ cooperative project to add value to agricultural products and revitalize the region (2013)While at Carbon Free Consulting (recipient: Kanegasaki producers’ cooperative)
- Nominated for the Challenge Mind Award, 17th Electronic Publishing Awards 2023 (2023)While at Booklista (nominated work: YOMcoma)
- Prize winner, “Series T – Post AGI from Kyoto” startup pitch competition by OpenAI × Open Network LabIndividual entry
Interviews and conversations
Oshibana: 500,000 favorites registered and a 4.83 app rating. The service lead discusses how the app was developed to bring more happiness to everyday life, and what comes next (2023)
PR TIMES STORY (Booklista)
YOMcoma: a short manga service resonating with creators and readers (2023)
Nikkei Cross Trend
Flowers for people’s inner worlds: what I want to do at Booklista after finding refuge in subculture (2023)
BizReach
Four principles of product development that inspire passionate users (2022)
NewsPicks
Digital signage tackles challenges on the shop floor (2019)
Hansoku Kaigi (September 2019)
Used by around 100 chains and 5,000 stores: how cookpad storeTV is changing in-store promotion (2019)
Diamond Chain Store Online
As enthusiasm for one-minute cooking videos cools, a conversation about CookpadTV’s business and vision (2018)
MarkeZine
Magazines
TV
- TV Tokyo: cooking videos beyond smartphones — boosting sales with supermarket videos
- TBS Yoru no Brunch: Gen Z news
Talks
- Takachiho University / National Supermarket Association lecture: store displays and fresh food promotion
- Ministry of Economy, Trade and Industry: local government briefings on green contribution certification infrastructure
- Ministry of the Environment: briefing for ministry interns
- ReDesigner Social Impact Week Vol. 2: New businesses × design — the role of designers in building a business (2021)
Judging and committees
- Judge, CSR Concept Interseminar, Japan Society for Business Ethics Study
- Member, Okinawa Prefecture CO2 absorption certification study committee (2012・2013)